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How do I get started as a coach? (Part 2)

 Follow on from my first post here, now that we have our first 2-3 powerful testimonials, what next?

After we have our first 2-3 powerful testimonials, the next step is to ask for referrals from these clients.

And we will also need these testimonials to be put up on our social media platforms, websites etc… Now the important question, which platforms should we first start with?

Before we dive into the many options available, there is one important question that you need to ask yourself: Where are my potential prospects found?

This requires an in-depth knowledge of your ideal customer profile, as this is really key to your next steps of deciding where to invest your time, energy and finances into to get the maximum return on investment (ROI) on your new coaching biz.

Yes, make no bones, the numbers matter.

If you wish to harvest good fruits, you need to select the best soil and provide the best possible chances of success for your new biz. Do you know exactly where your potential prospects are found?

If not, you will have to go back to the research phase, and ask your current clients which social media platforms do they spend the most time on, and what do they do exactly when they are on these social media platforms. But let’s assume that your potential prospects, like mine, are mostly on Facebook as well as LinkedIn.

There are many resources available online on Facebook and LinkedIn marketing, and I shall not go into specifics right here. (You may simple google “Facebook marketing” or “LinkedIn marketing”, and you will surely be spoil for choices!)

What I will go into here is the strategic thinking behind the choice of platforms, and also sharing a little on how I started building my Facebook and LinkedIn profile.

Now, any marketing and branding is really a numbers game. So you need to go for numbers. But not just go for numbers, be really strategic about who do you target.

Building Rapport On Social Media

This is a huge topic, which I will surely spin off into a separate article, or even a video course at a later time. But for now, I will provide a condensed, easy to understand and execute version for you, so that you can immediately start to put into action.

There are a few general principles that I apply, based on Chris Widener’s book, “The Art of Influence.” These are also my personal principles, so take note that what works for me, may not be the best for you.

#1: Work with people of similar values.

For those who know me as the Happy Coach, or as the founder of the Happy Man Club, they will know that my values are happiness and helpfulness. Specifically, finding true happiness by being helpful to others. This is evident in who I choose as my clients too, or rather, who I choose to work with in my coaching journey. I will not hesitate to reject potential clients who share different values, and this is not dependent on how much they are willing to pay me.

As a result of this, in the type of content you create, you need to show your values clearly. This will also help to attract people who identify with those values, and make your work of selecting the right clients much easier.

Being a helpful, happy coach, also entails that I give, more than I get, which leads me to the next point:

#2: Be interested in the other party’s interests, more than your own.

As a giver, I am constantly interested in what the other party wants to achieve. It could be an immediate goal, or a longer term dream. Have you ever met people who are exactly the opposite of this? Looking to get, rather than give? They are simply interested in pushing their own agenda, and don’t really care about yours? I have, on more than one occasion! 

And I have also made the mistake of “cutting and pasting” my introduction to new people that I met online. But I learn from my mistakes, and now whenever I introduce myself to someone new on social media, I always make an effort to look through their profile, and find an angle or a common topic to talk about before making my introduction. 

Facebook and LinkedIn reminds you of special occasions e.g. a promotion, an anniversary or a birthday. Do make full use of this as a way of introducing yourself to someone whom you have not connected personally with online.

And one very underused feature…called the “p________      m_______”. If you want to know what is that, watch my YouTube video here! 

#3: Create relevant, refreshing content on your social media

In line of giving value, the type of content you put out on social media needs to be relevant and refreshing. Of course, they will have to show who you are as a person, what are your values, as well as your expertise in a subject matter. Most importantly, they have to be relevant to your target audience, and address a certain pain that they are experiencing right now.

(There’s actually a difference between a pain, and a problem. Do you know what that is?)

These, in a short summary, are the 3 things that guide me in my outreach to my potential prospects on social media.

Of course, you will have to take specific steps to build your prospect list, and I will be covering that in my next topic.

Hope that you have found this article helpful, and if you have any questions, please do not hesitate to ask.

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Yuantai the Happy Coach

The beginning
Let me share with you my story, and hope that it will encourage you in your own journey.
I was born in a middle income family. My father was a sailor (no, not Popeye! but close, haha!) and my mother quit her job as a bank clerk to take care of my brother and I when we were in primary school.
(Yes, I have a clone of myself, and I am the Evil clone… haha!)
My mother was a strict disciplinarian, and she made sure that we behaved ourselves. She made sure we studied hard, and she kept telling us that success in life is through getting good grades, getting into good schools and graduating with a good degree.
And so I did exactly as I was told.
I went to Montfort Primary, did well in my PSLE, got into Raffles Institution, did well for my O levels, got into Hwa Chong, did well for my A levels, got into Pharmacy in National University of Singapore.
I finally graduated with a Bachelor of Science (Pharmacy) and practiced as a community pharmacist in retail chain.
Yuantai NUS graduation
Yuantai as a community pharmacist
Graduation, and…arriving?
I seemed to have everything that people would have wanted. Good grades, a cushy job.
But yet, deep down, I was not happy. And I did not know why.
(I felt like Neo when he was plugged into the Matrix.)
And hence, I started to embark on a journey of self discovery in the pursuit of happiness.
I decided to quit my job, and start a business. But what business can I start?
The first business I started was a venues portal. It was in an area that I am totally unfamiliar with.
I did not have the experience, the knowledge nor the network to do the business.
And I was struggling to bring in the income to feed myself and my family.
To make myself feel better, I told my wife that I will look after the house. Mop the floor, scrub the toilet, do the laundry, groceries etc (Yes, Caleb Low, I can fully empathize with you!)
Even though I believed that I had something of value, but nobody valued what I had.
Nobody knew. Nobody cared.
I was broke and unsure of my direction.
Doubts begin to creep into my mind. Was I too hasty and too foolhardy?
I’ve been going the wrong direction!
But then, something was happening to me.
I was slowly discovering happiness.
Why was I happy?
This is because when I was on the seemingly lonely journey, I realized that I was not alone.
I had support from around me.
My favourite super hero, my spouse and partner, my wife.
My parents and my close friends.
And even people whom I have met along the way, strangers like yourself, who have generously extended a helping hand to me.
And I begin to look around and see that there are also people who are on this journey, trying their best to start a business or keep their business going.
Even though I don’t have much, but I was able to help some people along the way.
And then it occurred to me…
that this is indeed the happiness that I have been looking for:
The secret of happiness lies in helping others to succeed.
The secret of happiness lies in the generosity of the heart.
And I believe that if I can inspire 1,000 people to do likewise, I can create a positive impact in the community.
This is why I decided to start the Happy Man Club.
My mission for the Happy Man Club is to create a community of men and women who help each other and spread happiness.
On top of that, I have been involved in Grassroots work for 8 years, organizing house visits and health screening events for the lower income families in the community. I believe that it is indeed truly blessed to be able to give, rather than just receiving.
And here I am now, as the Happy coach, helping jaded professionals rediscover passion and joy for what they do, and find clarity moving forward in their career and their lives.
This journey has taken me to places and faces that I would not otherwise have known and met, and I truly consider it to be my honour and privilege to create a positive impact on the lives of people, helping them to achieve their goals. What other job allows you to create such a meaningful impact on a daily basis?