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be helpful be happy business coaching networking social media social media marketing strategy

How do I get started as a coach? (Part 2)

 Follow on from my first post here, now that we have our first 2-3 powerful testimonials, what next?

After we have our first 2-3 powerful testimonials, the next step is to ask for referrals from these clients.

And we will also need these testimonials to be put up on our social media platforms, websites etc… Now the important question, which platforms should we first start with?

Before we dive into the many options available, there is one important question that you need to ask yourself: Where are my potential prospects found?

This requires an in-depth knowledge of your ideal customer profile, as this is really key to your next steps of deciding where to invest your time, energy and finances into to get the maximum return on investment (ROI) on your new coaching biz.

Yes, make no bones, the numbers matter.

If you wish to harvest good fruits, you need to select the best soil and provide the best possible chances of success for your new biz. Do you know exactly where your potential prospects are found?

If not, you will have to go back to the research phase, and ask your current clients which social media platforms do they spend the most time on, and what do they do exactly when they are on these social media platforms. But let’s assume that your potential prospects, like mine, are mostly on Facebook as well as LinkedIn.

There are many resources available online on Facebook and LinkedIn marketing, and I shall not go into specifics right here. (You may simple google “Facebook marketing” or “LinkedIn marketing”, and you will surely be spoil for choices!)

What I will go into here is the strategic thinking behind the choice of platforms, and also sharing a little on how I started building my Facebook and LinkedIn profile.

Now, any marketing and branding is really a numbers game. So you need to go for numbers. But not just go for numbers, be really strategic about who do you target.

Building Rapport On Social Media

This is a huge topic, which I will surely spin off into a separate article, or even a video course at a later time. But for now, I will provide a condensed, easy to understand and execute version for you, so that you can immediately start to put into action.

There are a few general principles that I apply, based on Chris Widener’s book, “The Art of Influence.” These are also my personal principles, so take note that what works for me, may not be the best for you.

#1: Work with people of similar values.

For those who know me as the Happy Coach, or as the founder of the Happy Man Club, they will know that my values are happiness and helpfulness. Specifically, finding true happiness by being helpful to others. This is evident in who I choose as my clients too, or rather, who I choose to work with in my coaching journey. I will not hesitate to reject potential clients who share different values, and this is not dependent on how much they are willing to pay me.

As a result of this, in the type of content you create, you need to show your values clearly. This will also help to attract people who identify with those values, and make your work of selecting the right clients much easier.

Being a helpful, happy coach, also entails that I give, more than I get, which leads me to the next point:

#2: Be interested in the other party’s interests, more than your own.

As a giver, I am constantly interested in what the other party wants to achieve. It could be an immediate goal, or a longer term dream. Have you ever met people who are exactly the opposite of this? Looking to get, rather than give? They are simply interested in pushing their own agenda, and don’t really care about yours? I have, on more than one occasion! 

And I have also made the mistake of “cutting and pasting” my introduction to new people that I met online. But I learn from my mistakes, and now whenever I introduce myself to someone new on social media, I always make an effort to look through their profile, and find an angle or a common topic to talk about before making my introduction. 

Facebook and LinkedIn reminds you of special occasions e.g. a promotion, an anniversary or a birthday. Do make full use of this as a way of introducing yourself to someone whom you have not connected personally with online.

And one very underused feature…called the “p________      m_______”. If you want to know what is that, watch my YouTube video here! 

#3: Create relevant, refreshing content on your social media

In line of giving value, the type of content you put out on social media needs to be relevant and refreshing. Of course, they will have to show who you are as a person, what are your values, as well as your expertise in a subject matter. Most importantly, they have to be relevant to your target audience, and address a certain pain that they are experiencing right now.

(There’s actually a difference between a pain, and a problem. Do you know what that is?)

These, in a short summary, are the 3 things that guide me in my outreach to my potential prospects on social media.

Of course, you will have to take specific steps to build your prospect list, and I will be covering that in my next topic.

Hope that you have found this article helpful, and if you have any questions, please do not hesitate to ask.

Categories
be helpful be happy find your why happiness hope purpose self help

How to be Happy in 2020

Helpful

People don’t care how much you know, until they know how much you care. The first thing about being happy is really, being helpful.

Let me share with you the MOP framework on being helpful:

Mindfulness

Mindfulness is awareness that arises through paying attention, on purpose, in the present moment.

Mindfulness is about being non-judgmental.

Living in our fast paced fast food world, we tend to lose focus on being in the present. We love to cast our judgment  and criticize.

The first step to being helpful is to be mindful.

If we cannot be mindful, there is no way we can even think about helping others.

Others

Focus on others over self.

It is natural to think about ourselves. We are born that way, through the fight or flight instinct.

However, if we first focus on others, of seeing to give or add value, we realize that which ever station of life’s stage we are at, there is always someone that we can help.

Have you ever encountered “salesy” people? Those who are only interested in making a sale and not at all in you?

How do you feel?

If you are in the sales line, remember this: Always seek to build a rapport and add value first, before asking for a sale.

Positive Influence.

There is just too much negative news nowadays.

Violence, dispute, corruption and death…

If each and everyone of us can be deliberate in being a positive influence, we can really be helpful!

The reason why I don’t post negative things is not that I do not have my complaints (our national hobby!) or challenges , but that I want to create a positive experience.

Even when I share about my challenges, I will always end off on a positive note. It is not about what we are going through, but where we are going to.


Abundance.

The GIVE framework to cultivating an abundant mindset.

Giving

Make giving a lifestyle.

If you do not have the habit of giving, you can start small.

Give of your time, energy or finances to help a good cause.

It can be as simple as giving thanks and showing appreciation to people.

Imagine abundance!

We have to be aware of the “scarcity mindset”.

The scarcity mindset tells us that resources are finite, and if we give to people, we will put ourselves at a disadvantage. The scarcity mindset is actually a very dis-empowering belief that holds many people back from pursuing their goals and dreams. This is because instead of focusing on possibilities, they are focusing on what they do not have at the moment. Instead of asking,”What are my options?”, they say, “I am not ________ ” or “I cannot __________”.

This is absolutely not true!

God created abundance in this world, we just need to learn how to be resourceful.

Value adding

See to always add value to others, before taking.

We are born to take resources from others as a young, defenseless baby.

However, as we grow up and mature, we can then start to add value to others before taking.

This leads to the last point.

Everybody wins!

Always seek to create win-win situations, or even win-win-win situations.

Gaining an advantage doesn’t mean that somebody else has to lose something.

It is not a zero sum game.

In the 1976 Special Olympics in Seattle, Washington, one of the child fell down at the start of the race. He began to cry bitterly. Two of his fellow competitors, upon hearing his cries, stopped, turned around and helped him up. To loud applause, the trio finished the race together.

Passion

According to the “ikigai” definition, passion is what you love and what you are good at.

Your ikigai

If you can’t imagine not doing something, it’s a passion. It doesn’t have to be a moneymaker. Make your money some way that will give you the time for what you really love to do.

Finding your passion could be easier than you think. By answering these questions honestly, you could work out what to do with the rest of your life.

3 guiding questions to ask ourselves:

“What subject could I read 500 books about without getting bored?”

“What could I do for five years straight without getting paid?”

“What would I spend my time doing if I had complete financial abundance to do anything?”

Spend 20 minutes each day thinking about the things that have interested you recently, or any opportunities that you have spotted.

Imagine yourself waking up early, jumping out of bed in enthusiasm the moment you open your eyes!

Imagine yourself pumped up and ready to make a positive impact on someone else’s life in your area of expertise!

That is your passion.

Purpose

Purpose is about your “why”. (Read Simon Sinek’s book, “Start with Why”)

It is about why you exist, and what you are created for.

Many people are not clear about why they do what they do. As a result, many people will just “cruise” through life, living up to the expectations of others and never really discovering their true calling and fulfill their true potential.

There is an exercise that I like to do on a regular basis. It is called the “re calibration“.

While goal setting at the beginning of the year is good (SMART goals come to mind), it is important to constantly re calibrate and make sure that we are staying on the right track.

Take a blank piece of paper, and write down what we believe about ourselves.

For example, “I believe that I can overcome the fear of heights.”

“I believe that I can be more caring and kind.”

So on and so forth…

Examine the beliefs that we have written, and take note of any dis empowering beliefs that we hold on to, for example, “I believe that I cannot be promoted this year.”

Rephrase it, and make it positive and empowering.

Pin this paper where you can see it everyday, to remind yourself that you have a clear purpose in your life.

You.

Your identity. Yourself. Your esteem.

At the core of happiness, is a ready acceptance of yourself.

Accept who you are, and work towards a better version of yourself.

There are 2 groups of people that you need to learn how to forgive:

1. Yourself

2. People who have hurt you.

Many people cannot forgive themselves for having made mistakes in the past, that resulted in consequences that they have to bear even today.

Know this: each and everyone of us is uniquely created, and treasured by our Creator. Each and everyone of us is precious in God’s sight, no matter which God you worship.

If you have learnt to forgive yourself, the next step is to forgive people who have hurt you.

This may not be an easy process, and you may need to seek help for this. It will also take time, but that’s OK. Reach out to someone if you need help, and give yourself time to forgive.

Forgiveness definitely helps tremendously with our mental well-being. 

Un-forgiveness is like carrying a baggage from the past around. It is smelly, heavy and prevents you from chasing your goals in the future.

If you need some clarity, feel free to text me. 

Ask Yuantai

Categories
be helpful be happy make a difference personal branding

Make a difference

Let me share a short story. 
There was a young girl who lived in a remote village. Every morning, she has to walk half an hour to the nearest well to fetch water on two buckets, across a stick carried on her shoulders. 
It was really hard work, with a load of close to 30 kilos!
One of the buckets has a crack on it, and on the way back, water would leak out. When she reached her hut, less than half of the water would remain in the bucket. 
The cracked bucket said dejectedly, “I am broken. Why don’t you repair or even replace me, so that I don’t waste your effort?“
The girl smiled, and replied,”You are perfectly fine!“
This went on for several weeks. Each time, the girl returned with a full bucket, and a half empty bucket. 
But then, the cracked bucket begin to notice something amazing! On one side of the path, it was barren. On the other side of the path, where he came back on, there were the most beautiful and amazing flowers.
If you can make a difference in someone’s life today, no matter how big or small, what would you do? 
The cracked bucket made a difference in the lives of the plants, as well as people who passed by and were able to admire the beautiful flowers. And he did it, one drop of water at a time.
If this message deeply resonates with you, join me in this #behelpfulbehappy movement! 
Simply drop me a text here.